” An Unique and Innovative Approach “

Positive results from the early efforts led to more expansion, ambitions and opportunities. Establishing La Perla-branded projects worldwide was a means of generating more sales, as well as higher end-product and investment value. Quality and value of homes are enhanced by unique international locations and hotel-level services. If such projects are made ‘accessible’ to a relatively large target group through effective communications, the development momentum delivers significant investment-value returns to investors.

To achieve these ambitions required a unified branding action to align the differing ‘look-and-feel’ of the project-based and corporate communications. The result was a new corporate brochure, product overview brochure and DVD that pulled the company and all its products together under the same visual and experiential identity.