“ When you want to stay in business your organization should work as a team and take the following guidelines at heart! ”

What are the elements involved in building, exploiting and maintaining a successful brand? Over the course of my career, I’ve acquired a great deal of insight into this.

It’s very important to select a name that somehow ‘presents’ the proposition you offer, possibly supported by a payoff. You also need to clearly define a ‘philosophy’ behind the brand that will appeal to a specific group of people. Establishing clear differentiation between what you offer compared to (potential) competitors also increases the chance of success. And in recent years, people are increasingly expecting an element of social responsibility from their preferred brands.

There are also specific steps involved in establishing the key aspects of a brand at different stages of its life.

• How do we Create and Build the Brand? What products/services does it consist of and how to ensure its quality?
• How do we efficiently and effectively Communicate the Brand?
• How do we Sell the Brand through the right channels?
• How to ensure customers Experience the Brand as extra value to life?
• How do you Live the Brand – train your employees to ensure the Brand is ALIVE!

I can advise and support your organization in one or all of these areas.